image, male, sells, Men's, Think, mostly, Alpha, ads., aswell




Question by meegan: sex sells in ad's. Do you think the alpha male image (mostly in mens ad's) does aswell?






Best answer:

Answer by rutgersgroup
The success of the Alpha male in advertising is limited. Men in general see the Alpha male in a negative light - competition for mates and identifying their failures. Alpha males may have some success with young male children as a father figure and role model. This is confirmed by that male super models are rare and lack the earning potential of female models.

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